The "Productised Service" Play - Consulting Business Scalability

Stop Selling 'Hours'. Start Selling 'Outcomes'.

Most consultants and service-based founders are stuck in a trap. They sell their time. They charge by the hour or the day. This is the single biggest barrier to scaling your business.

When you sell "hours," you are a freelancer. You are a commodity.

• You are capped at 24 hours in a day.

• You are forced to justify your existence on every invoice.

• You cannot build a scalable system.

When you sell a product, you are an operator.

• You sell a fixed-price, fixed-scope outcome.

• You get paid for your value, not your time.

• You can build a repeatable, bookable, scalable asset.

At Tiguri, we don't sell "consulting." We sell high-value, fixed-price products. Our "Plan & Launch GTM Sprint" is a CHF 1,950 product. It has a defined scope (a 2-hour workshop + a GTM landing page) and a clear outcome (a 90-day execution plan and a live asset).

Clients know exactly what they get and what it costs. It's a high-value, no-friction purchase. And it's the first step in our funnel to identify serious clients for our high-value retainers.

Your Action Plan:

1. Identify the single most common, repeatable problem you solve for clients.

2. Define a fixed-scope "product" that delivers a clear, tangible outcome for that problem.

3. Price that product based on the value of the outcome to the client, not the hours it takes you to deliver.

4. Put it on your website with a "Book Now" button.